Find your Unfair Advantages in 10 minutes
New opportunity is built from new insight. To surface new insights, you'll need the right questions.
Unfair Advantages are what you have, know or can do better than most. Unfair Advantages can be used to solve customer pains or to serve their aspirations. Take 10 minutes to find your Unfair Advantages.
Who are the 3 most powerful players in your industry/domain? What is it that each cannot do, but you can do – and why?
Use post-it notes or similar. One statement per note. Find as many answers as you can within a few minutes. Stop when you have no more answers to the question. Then take away notes that are not actionable (you cannot use the statements to take action).
What you then have in front of you are potential Unfair Advantages to serve your market better than most.
Did you learn something useful? Let us know in the comments below.
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