Find Your Market in 10 minutes · Big Pains Question #06
New opportunity is built from new insight. To surface new insights, you'll need the right questions.
Big Pains are the biggest worries, struggles or aspirations of people or organisations in your market. If we know who is hurting and really understand why, we can serve them better than anyone.
Big Pains Question #06: Yesterday - Today - Tomorrow
Q1. Identify 1 area subject to revolutionary development lately (outside our own industry)
Q2. For this area, complete the statement: '5 years ago we all talked about…’
Q3. For this area, complete the statement: 'Today we all talk about…'
Q4. For this area, complete the statement: 'In 5 years we will all talk about...'
Q5. Who benefit from these developments? What pain is really solved and how?
Q6. Select an imaginary archetypal person: How might this person's pain be cured in the same way?
Use post-it notes or similar. One statement per note. Find as many answers as you can within a few minutes. Stop when you have no more answers to the question. Then take away notes that are not actionable (you cannot use the statements to take action).
What you then have in front of you are your insights into worries, struggles, and aspirations of your potential market. You can now qualify and improve your Big Pains insights in dialogue with potential customers.
Did you learn something useful? Let us know in comments.
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